I'm trying to figure out what to make of the download/active installs figures I get in the Android Market -console. As to how much activity there really is in the android market.
After exactly 1 week from publishing, the new free app workout rotation diary has 941 downloads and 578 current installs.
It's not much, but not terrible either. I've made no effort in promoting or marketing it anywhere. Except my personal Twitter and Facebook, which spans a maximum total of 200 people. Where I figure less than 10% to be people who remotely care about the subject.
In as little as a week no active installs can be regarded as users. So I figured the downloads being mere curiosity downloads or try-outs.
The category for the app is Health, which is not the hottest category in android market. At least not in my view. It's a boring category for most people who want cool gadgets and show-offs in these early days of Android. (this is purely based on gut feeling on my part of course).
Most people using android phones are tech heads and early adapters. The non-tech moms and dads will hopefully come around in.... a year(?)
We'll see what happens, and what feedback it gets (comments and the ratings). I'll keep posting about it if it takes any turns. I'm considering promoting it in various health and fitness forums and sites, but haven't decided if I'll bother yet.